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Hilton Barbados
Hilton Barbados made its debut in the marketplace in 2005 , as Hilton Caribbean adds its fifteenth hotel and tenth
island to its growing collection.
Enjoying a prime location on a tropical peninsula surrounded by pristine blue waters, this five star $110 million investment,
sits on the site of the old Barbados Hilton, just five minutes from Bridgetown, and 20 minutes from
Grantley Adams International Airport.
The property boasts 350 ocean-view guestrooms including 77 Executive Floor Rooms and 33 luxury suites,
all with private balcony, separate shower unit, high-speed Internet access, two-line speakerphone with data port,
cable TV and all the requirements to make for a productive stay. Guests staying on the Executive Floor enjoy access to the
Executive Lounge overlooking Carlisle Bay and offering complimentary breakfast, refreshments and hors d` oeuvres throughout
the day and exclusive check-in and check-out.
Featuring over 10,000 sq. feet of meeting space, Hilton Barbados will cater to meeting planners and business travelers.
The facilities consist of a 4,000 sq. ft. Hilton Meetings® complex complete with a business centre,
boardroom with ergonomically designed chairs, three meeting rooms with the ability to split into six breakout rooms and
an exhibition centre In addition, there is a 6,200 sq. foot Grand Ballroom with a 570 person capacity. Plus, with a specially
designated Hilton Coordinator to oversee every event from start to finish, and the `Hilton Caribbean Meetings Guarantee`
stating that every aspect of the meeting will proceed as contracted or the client does not pay for that portion of the meeting,
events are sure to go without a hitch.
"No other property on the island can match the Hilton Barbados with its combination of superb state-of-the-art conference and
meetings facilities and luxury accommodation. There is simply no other hotel offering both these essential elements.
I am convinced the property will very quickly become one of the foremost resorts for meetings, conferences,
special events and business travelers worldwide," commented Marilyn Soper, General Manager, Hilton Barbados.
Wireless Internet access is available in all public areas, and after a day at the `office`, guests at Hilton Barbados have
the option to dine at the hotel`s gourmet restaurant Careenage Bar and Grille, at the casual Lighthouse Terrace
or Water`s Edge beach bar. And for a moment`s relaxation, a sprawling pool complex, fitness centre,
three tennis courts, treatment rooms, and secluded beach are also among the amenities.
The Paris Hilton is one of the most famous hotels in the world and does not need to advertise but in general
most accommodation - villas and the majority of hotels operate in the Dark Ages when it comes to promoting
their properties and amenities on the Web.
Hotels look identical if they’re presented the same way on a Web site. Very few sites differentiate the style
and quality of one hotel or hotel brand versus another. Conversely, the look and feel of the same hotel
can be different depending on the Web site. It’s all about the information available to you and how it’s presented.
Online shoppers must be convinced your hotel is right for them, and the best way to do that is visually.
There’s definitely truth in the old adage “every picture tells a story.” Make it easy for travelers to understand
your “story” and choose your hotel for the features that speak to them – “Oh, that spa sure looks inviting,”
or “Hey, they have free shuttle service to and from the airport.”
Today it is more important than ever for online hoteliers to make their properties stand out from the competition.
They need to communicate with consumers in ways they expect. And they need to reach out to as many
potential guests as possible. This may sound like a tall order, but solutions exist that allow hoteliers to do all this -
simply and effectively.
Stand out…with rich visual content
First, look at the types of content you’re using to market your hotel. Text and pictures are fine for printed
brochures
, but you’ve got to do more to stand out on the Internet. Consumers are clamoring for richer,
broader visual information – animated images in a video-style presentation, full videos and virtual tours.
Unlike still pictures,
which are displayed as thumbnails, these richer presentations allow shoppers to immerse themselves
in the experience of your hotel and feel more confident in their buying decision.
A 360º view of a room or a moving image can be more effective than a static photo by allowing the consume
r to virtually see around the room and experience it. A Web gallery with multiple-language voice-overs
will provide the shopper with a complete perspective of the property and its facilities.
Communicate…in the language of your customer
The Web has opened up business on a global scale, thus necessitating communication with customers in their
native language. For example, if you’re only loading English text into the database, you’re shutting out the nearly
70 percent of Internet users today who don’t speak English.
What if you’d like to provide multilingual content, but are limited by your CRS capabilities? Look for a partner
that can take your English content out of the ODD, translate it into the languages you specify, get your approval, and load
it back into the ODD, without any additional effort on your part.
Once you’ve got rich, translated content for your hotels, you need to ensure it gets the visibility to grow your bottom line.
Make the investment in developing your content to work for you by distributing beyond your own Web site.
A plethora of consumers search thousands of travel-related Web sites on the Internet, but your site most likely
isn’t one of them. The broader the distribution of your content, the more likely those consumers will be to find your hotel.
And don’t forget your content could also be reaching more than 350,000 travel agents on Amadeus, Galileo,
Sabre and Worldspan as well. That’s a lot of “looks,” so it’s worth your time to make the content exceptional.
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