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EasyCruise, the new cruise line by Stelios Haji-Ioannou,

the “Serial entrepreneur” who started European low-fare airline EasyJet and

14 other EasyCompanies, including EasyPizza and EasyCinema). Simply put, Stelios—

the industry knows him by his first name— has reinvented the cruise business.

The ship will be hop-on/hop-off, with its 86 cabins booked in two-night blocks, not for particular voyages.

The atmosphere is very bare bones, with none of the razzle-dazzle that has become the norm. The cabins have the

same feel as at the upcoming EasyHotel in London—they’re an efficient 90 square feet, with a double bed,

shower area, sink, and lavatory. There’s housekeeping service, but only if you’re willing to pay a surcharge.

Conspicuously missing are the extras found on traditional ships—casinos, rock-climbing walls, floor shows—

although there will be a pay-by-the-meal café, sports bar, and tapas bar.

 Instead of emphasizing the shipboard experience, Stelios is making the ports the main attraction.

It’s part of his strategy to attract a younger demographic—commitmentphobes in their 20s and 30s

who might be leery of a weeklong cruise.

Sailing will happen in the early morning for six hours or less, so that the passengers can go on land,

have a night of fun, then sleep it off in their cabins.

The earlier you book, the lower the rate.  Spend the summer bopping around such chic destinations as

Nice, Saint-Tropez, and Monte Carlo.